Join The–Dots

    Alfa Romeo - Big kid

    Problem - Alfas have a bad rep for build quality and are something of a niche brand.

    Insight - This is a boy-racer's first 'sensible' car.

    Solution - This car pleases Mum because it's good looking and fits the children, and Dad because he gets a happy family but can hold on to his boy-racer roots.


    Oliver Bignall

    • Message

    Join our Pro Plan to message Oliver

    You can only message people who are following you. If you’d like to message this person, simply join our Recruiter Pro Plan.

    • Copywriter

    Share your new project