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Alfa Romeo - Big kid

Problem - Alfas have a bad rep for build quality and are something of a niche brand.

Insight - This is a boy-racer's first 'sensible' car.

Solution - This car pleases Mum because it's good looking and fits the children, and Dad because he gets a happy family but can hold on to his boy-racer roots.

Credits

Oliver Bignall

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