About me

Confident creative copywriter looking for new challenges.

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Projects

• 2

  Alfa Romeo - Big kidProblem - Alfas have a bad rep for build quality and are something of a niche brand. Insight - This is a boy-racer's first 'sensible' car. Solution - This car pleases Mum because it's good looking and fits the children, and Dad because he gets a happy family but can hold on to his boy-racer roots.
• BrewDog - Spark a RevolutionSpec campaign for BrewDog craft beers.
• ÅlesundLive work. Ålesund is a town in west Norway. It is known for its outdoorsyness and striking Art Nouveau architecture. In 1904 nearly the entire town was nearly destroyed in a huge fire., hence the line.
• Hurtigruten CruisesLIVE WORK Hurtigruten is a Norwegian cruise agency. Their ships are just the right size to reach the less easily accessible parts of Norway's fjords, as well as carrying tourists and supplies. Some of the areas they sail are not connected by roads, so boat is the main way the inhabitants receive food, news and general necessities.
• Debenhams - All in one placeDebenhams treads the line between department stores and in doing so has a confused identity. Problem - Debenhams identity is not clear. Insight - They have a huge selection of products and brands, including some of their own. Solution - Show family minded, late 20s - mid 30s that Debenhams has everything they need.
• Eastpak - Worn in, never worn outCopy ad for Eastpak

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Work history

Creative
Apr 2016
Copywriter
Feb 2016

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Skills

• Advertising
• Copywriting
• Concepting

Education

MA Creative Advertising
Aug 2014 - May 2015