Aliai Forte’s fashion business started in 2011, when her husband offered her a role running the shop at the family’s luxury golf resort in Verdura, Sicily. ‘Rather than buying things in, I wanted to have something made locally,’ she explains. ‘It’s an area with a great tradition for handicraft. I have always had a great love and appreciation for things that are handmade.’
Her product’s imagery and brand lacked a luxury style consistency. We showed what potential her website would have if it showed stronger brand imagery in comaprison to other luxury fashion retailers online.
The document was designed as a large format, coffe-table book, hand-bound using crocheted ribbon.