I was part of the team rebranding Alibaba Cloud's artificial intelligence, ET Brain. For this, I utilised skills in graphic design, character design, 3D modelling and sound design. The full Case study is available on the Wolff Olins website: https://www.wolffolins.com/case-studies/alibaba-cloud-et-brain/ More information on my involvement and process can be found here: http://trbennett.co.uk/et.html