I lead the creative charge at Wolff Olins London, guiding teams across multiple clients, whilst setting a creative vision for the studio, nurturing talent, introducing new capabilities, and supercharging work when it needs pushing. I'm obsessed with the role technology plays in people’s lives, continually asking how it can help us live better – ensuring the brands we make are transformative in experience, not just appearance, in every channel. I bring deep experience in branding, motion, advertising and digital experiences, helping Alibaba, Google and Uber to bring new technology to the world.
Creative director and head of design for Wolff Olins London
1st Class Hons
Fats Company Design Award for ET Brain work