Strategized social media campaign for Sony Music to launch Alicia Keys’ album, As I Am.
Created new format for fan engagement via social media.
Conceptualised a Facebook app to empower fans and value their life experiences, matching the “As I Am” theme.
App enabled users to share positive advice about coping with life’s challenges.
It integrated social features, such as inviting friends to join in and comment on the advice, with a music video and links to order the album.
Project managed the app’s production and launch, liaising with ad agency and developers.
App was enthusiastically embraced by fans, who engaged with it to contribute and pass on their advice.