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Ozlem Tuncil

Ozlem Tuncil

Digital Media and Creative ConsultantLondon, United Kingdom
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Ozlem Tuncil

Ozlem Tuncil

Digital Media and Creative ConsultantLondon, United Kingdom
Professions
  • Digital Strategist
  • Strategist
  • Social Media Strategist
LevelSenior
QuestionsProjectsExperienceTeam
Projects
  • Alicia Keys Facebook App
    Alicia Keys Facebook AppStrategized social media campaign for Sony Music to launch Alicia Keys’ album, As I Am. Created new format for fan engagement via social media. Conceptualised a Facebook app to empower fans and value their life experiences, matching the “As I Am” theme. App enabled users to share positive advice about coping with life’s challenges. It integrated social features, such as inviting friends to join in and comment on the advice, with a music video and links to order the album. Project managed the app’s production and launch, liaising with ad agency and developers. App was enthusiastically embraced by fans, who engaged with it to contribute and pass on their advice.
  • Virus Wars: Cross-Platform Interactive Format
    Virus Wars: Cross-Platform Interactive FormatOriginal concept, characters and storyline for integrated television and online sci-fi show. Created with renowned comics artist D’Israeli. Selected for development at European Multimedia Labs.
  • ITV: Granada Online Strategy
    ITV: Granada Online StrategyAdvised on editorial, branding, positioning and target demographics for Granada online. Creative consultancy: developed new formats for original Web content and treatments for adapting Britain's top TV shows to the Web, including Coronation Street, Emmerdale and This Morning.
  • Coronation Street and Emmerdale: Web Formats for UK’s Top Soaps
    Coronation Street and Emmerdale: Web Formats for UK’s Top SoapsCreated original Web formats for Coronation Street and Emmerdale. Focused on maintaining viewer engagement with the fiction, rather than behind the scenes information. Fictional characters became Web site hosts and familiar locations – streets, homes and pubs – integrated site navigation, games and competitions. Viewer interaction via voting, forums and chat.
  • Social Media Strategy for TV
    Social Media Strategy for TVIdentifying new trends, usages and opportunities in the impact of social media (Facebook, Twitter and Snapchat) on the television sector. Publishing series of reports, including Social TV and Snap TV. These insightful reports provide in-depth, independent and critical analysis to inform and support innovation. The reports are bought worldwide by leading TV broadcasters and producers, cable, satellite and mobile operators, media owners and publishers, advertising and media agencies, industry analysts and government agencies, including: BBC, CBS, ChannelNews Asia, Discovery Communications, Disney, Fox, HBO, ITV, MTV, Sky, TF1, Adobe, AT&T, Digitas, Eutelsat, Hat Trick, Havas, Irdeto, Kantar Media, MediaCom, NDS, Ogilvy, Orange, Philips, Publicis, Samsung, Sharp, Singapore MDA, Snapchat, StarHub, Talkback Thames, UBS, Virgin Media, Warner Bros.
  • Performer: Bluebeard's Castle Giant Puppet Opera
    Performer: Bluebeard's Castle Giant Puppet Opera
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Education
    MA in Hypermedia
     - London, United Kingdom