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Coronation Street and Emmerdale: Web Formats for UK’s Top Soaps

Created original Web formats for Coronation Street and Emmerdale.
Focused on maintaining viewer engagement with the fiction, rather than behind the scenes information.
Fictional characters became Web site hosts and familiar locations – streets, homes and pubs – integrated site navigation, games and competitions.
Viewer interaction via voting, forums and chat.

Project Tags

  • TV
  • Digital Media
  • Digital Media Strategy
  • ITV
  • Creative Strategy
  • Emmerdale
  • Coronation Street
  • Drama
  • Web
  • Cross-platform

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