All Out by Samsung Romania

THE CLIENT: Samsung Romania Agency: Leo Burnett Romania Project: #AllOutbySamsung Idea #AllOutbySamsung - an unified communication platform for all the projects Samsung creates for Gen Z. #AllOut - Behind the name We know that Zoomers mean business about their passions. They follow their hearts and become driven to achieve even the most impossible goals. Although we despise labels and hate to place anyone in boxes, we do belive in compliments. So, for us, Gen Z is #AllOut for their passions and Samsung is #AllOut for them. #AllOutbySamsung is the neon thread that explains Samsung's involvment in Gen Z's lives.​​​​​​​ How it works Step 1: Launch it with a bang. Inspired by the passions of Zoomers - content creation, music, gaming and anchored in their realities (skateboarding transcended the subculture gap and is now a new entry at the Olympics; NFT creation is a new job for young makers), we filmed an anti-manifesto. A declaration of appreciation. In a stunning location that is esentially #AllOut, the Bucharest Polytechnic University.