Projects
- The best of both worldsTHE CLIENT: Ursus Cooler Agency: LEO BURNETT ROMANIA Project: JUMI JUMA - THE BEST OF BOTH WORLDS Fact: Cooler launched a brand new recipe: an ideal mix of half non-alchoholic beer and half fruit soda. In 3 new super juicy flavours. The brief: Position Cooler as the best of both worlds and continue the best beersoda communication. Refreshing as a soda, relaxing like a N/A beer. Introducing: Jumi Juma (literally Half/Half) - A quirky, one of a kind guy, who never compromises and always gets th
- Donation Days by Fashion DaysTHE CLIENT: Fashion Days Agency: Leo Burnett Romania Project: Black Friday #donationdays �Awards: Bronze Euro Effie - Retail Gold Effie - E-Commerce Gold Effie - Positive Change: Social Good Bronze Effie - Branded Utility Bronze Effie - Marketing Disruptors The brief: Fashion Days, the no.1 fashion retailer in Romania had adopted a new positioning inviting to fashion sense and common sense. However, their new mantra had only been stated before and not applied. For Black Friday 2020, our tas
- Prêt-à Z Flip by Samsung RomaniaTHE CLIENT: Samsung Agency: Leo Burnett Romania Project: Prêt-à Z Flip Fact: The new Galaxy Z Flip is such a thing of beauty, that it inspires any creative mind. Plus, it's small, convertible, foldable, and extra stylish, so it's a go-to fashion accessory. The brief: create buzz and desire around the new Galaxy Z Flip among the Romanian elite Introducing: Prêt-à Z Flip - The 1st capsule collection inspired by a phone and curated by stylists.
- All Out by Samsung RomaniaTHE CLIENT: Samsung Romania Agency: Leo Burnett Romania Project: #AllOutbySamsung Idea #AllOutbySamsung - an unified communication platform for all the projects Samsung creates for Gen Z. #AllOut - Behind the name We know that Zoomers mean business about their passions. They follow their hearts and become driven to achieve even the most impossible goals. Although we despise labels and hate to place anyone in boxes, we do belive in compliments. So, for us, Gen Z is #AllOut for their passions an
- StorytimeClient: Telekom Agency: Leo Burnett Bucharest Project: Storytime App Awards: Cannes Lions shortlist “350.000 Romanian children are left behind, as their parents work abroad to provide them with a better life.” Unicef According to American Academy of Pediatrics, “Reading stories to children helps them with their emotional development”. We teamed up with game designers and psychologists to enhance the experience of the bedtime stories for parents and kids through the features of the phone, no ma
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Work history
Art DirectorLeo Burnett
Bucharest, RomaniaFull Time
Skills
- Adobe Graphics
- Book Illustration
- Children Illustration
- Concept Creating
- Branded Content
- Advertising Content
Awards
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Silver Drum (Sport, Pop Culture & Art) for Banknote ConcertGolden Drum International Advertising Festival, Slovenia
THE CLIENT: Samsung
Agency: Leo Burnett Romania
Project: The Banknote ConcertsG
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Golden Drum in social Good for Telekom StorytimeGolden Drum International Advertising Festival, Slovenia
“350.000 Romanian children are left behind, as their parents work abroad to provide them with a better life.” - Unicef
According to American Academy of Pediatrics, “Reading stories to children helps them with their emotional development”.
We teamed up with game designers and psychologists to enhance the experience of the bedtime stories for parents and kids through the features of the phone, no matter the distance between them.+ Show more