Donation Days by Fashion Days
THE CLIENT: Fashion Days Agency: Leo Burnett Romania Project: Black Friday #donationdays �Awards: Bronze Euro Effie - Retail Gold Effie - E-Commerce Gold Effie - Positive Change: Social Good Bronze Effie - Branded Utility Bronze Effie - Marketing Disruptors The brief: Fashion Days, the no.1 fashion retailer in Romania had adopted a new positioning inviting to fashion sense and common sense. However, their new mantra had only been stated before and not applied. For Black Friday 2020, our task at hand had big stakes: to promote the sales whilst putting to use the common sense brand philosophy
