The best of both worlds

  • Silvana Frinculescu

THE CLIENT: Ursus Cooler Agency: LEO BURNETT ROMANIA Project: JUMI JUMA - THE BEST OF BOTH WORLDS Fact: Cooler launched a brand new recipe: an ideal mix of half non-alchoholic beer and half fruit soda. In 3 new super juicy flavours. The brief: Position Cooler as the best of both worlds and continue the best beersoda communication. Refreshing as a soda, relaxing like a N/A beer. Introducing: Jumi Juma (literally Half/Half) - A quirky, one of a kind guy, who never compromises and always gets the best of both worlds mixes. Campaign roll-out: a 360 ATL centric campaign presenting Jumi Juma and highlighting the best of both worlds claim.

The best of both worlds by Silvana Frinculescu
The best of both worlds by Silvana Frinculescu
The best of both worlds by Silvana Frinculescu
The best of both worlds by Silvana Frinculescu
The best of both worlds by Silvana Frinculescu
Silvana Frinculescu
art director @Leo Burnett Bucharest