The best of both worlds

THE CLIENT: Ursus Cooler Agency: LEO BURNETT ROMANIA Project: JUMI JUMA - THE BEST OF BOTH WORLDS Fact: Cooler launched a brand new recipe: an ideal mix of half non-alchoholic beer and half fruit soda. In 3 new super juicy flavours. The brief: Position Cooler as the best of both worlds and continue the best beersoda communication. Refreshing as a soda, relaxing like a N/A beer. Introducing: Jumi Juma (literally Half/Half) - A quirky, one of a kind guy, who never compromises and always gets the best of both worlds mixes. Campaign roll-out: a 360 ATL centric campaign presenting Jumi Juma and highlighting the best of both worlds claim.