All Things Hair
In 2013 the All Things Hair YouTube Channel was launched by Unilever & Google featuring the world’s best vloggers. It now has over 200 million views. But our audience wanted more.
In 2016, we set out to answer the 11 BILLION Google hair-related searches a year (2015), by creating All Things Hair, the world's smartest, most culturally relevant hair publisher... for women and men (15-55).
Our cultural content strategy
Powered by live Google search data, global and market vloggers including Zoella, plus hundreds of articles a month, we publish the most relevant, democratic, trending hair inspiration on earth. Content is primarily created by 20-25-year-olds (who experiment most with their hair, Google).
Agency: Razorfish
Creative Director: Alison Bracegirdle
Senior Designer: Doerte Wachter
Design: Greg Coe, Lorenzo Dzieduszycki
Senior Copywriter: Emma Scott-Robinson
Copywriter: Nora Gurney
UX: Stéphane Massey
Music: Greg Feldwick, (AKA Slugabed), Activia Benz, Ninja Tunes