Brief
The University of Cambridge, in conjunction with Ernst and Young approached us to produce a report for their latest Alternative Finance research.
Background
The report needed to present the latest research and vast volumes of data in a manner that was both visually appealing as well as clear and concise. The report needed to appeal to academics, policy makers and business people. Also, the report had to follow the strict guidelines for co-branded publications of both parties.
Concept
Finding a visual language that was acceptable to such a wide audience, but that was still dynamic and engaging, was a real challenge! As there was so much data and interesting content, I decided to keep the design and layout really crisp and clean. The imagery was abstract and related to the concept of river tributaries merging together to become large, powerful bodies of moving water.