Aluroma rebranding

In 2024, I had the opportunity to develop a fresh branding strategy for Aluroma, a prominent aluminum producer in Italy, while working with Seed Media Agency. The previous logo had an outdated appearance and was tied to specific imagery that failed to convey the brand's core values. My proposed rebranding focused on instilling a sense of trust, professionalism, and tradition, while also ensuring a modern and approachable aesthetic. This new design reflects Aluroma's commitment to quality and innovation in the aluminum industry.