I know, no one reads these things, I also know that I am not supposed to start a paragraph with the word “I”. So, if you cannot be bothered, for some reason, to know my story and my mindset before paying me to do something, I have a summed up version of it:
As a brand designer, I recognize the significant responsibility that comes with the role. I have willingly declined projects in the past that did not align with my moral compass. Consequently, my objective is to craft authentic brands that genuinely express their unique stories to the intended audience. Rather than imposing brands on audiences through manipulative tactics, such as those who merely incorporate a rainbow flag in their logo while perpetuating harmful practices, I believe in the power of honest and responsible branding.
But if you want a less boring bio visit my website www.giovannilamarca.it
Projects
- Aluroma rebrandingIn 2024, I had the opportunity to develop a fresh branding strategy for Aluroma, a prominent aluminum producer in Italy, while working with Seed Media Agency. The previous logo had an outdated appearance and was tied to specific imagery that failed to convey the brand's core values. My proposed rebranding focused on instilling a sense of trust, professionalism, and tradition, while also ensuring a modern and approachable aesthetic. This new design reflects Aluroma's commitment to quality and inn
- Nziem Festival 2024The identity for the 2024 edition of the Nziem Festival was built around a single, powerful concept: leaving a mark. This idea wasn’t chosen lightly. After the success of our inaugural edition, we felt it was time to assert our presence and signal that we’re here to stay. To bring this vision to life, I combined bold, explosive visuals with playful elements like tribal patterns and smiley faces. The color palette of red, yellow, and orange naturally complemented this energetic vibe, reinforcing
- Ecosuoni Festival 2023Teaming up with Guido Sangiovanni, I had the honor of contributing to the dynamic Ecosuoni Festival 2023 as a graphic and brand designer, and social media manager. Held in the scenic Naples hinterland, this festival has become a key event in the Southern concert scene, with the main event on September 9, 2023, at Centro O' Giò in Palma Campania. Our creative journey focused on infusing the festival's visual identity with the energy of its musical lineup, including Manuel Agnelli, Bud Spencer Bl
- Mapo ManagmentMapo is a talent management company dedicated to providing comprehensive support to musicians at every stage of their artistic journey. The objective of Mapo is to surpass transient trends, constructing resilient and enduring pathways. It is committed to amplifying the voices of those who have a distinctive narrative to share, nurturing careers that extend well beyond the flux of current fashions. The name "Mapo" holds a delightful dual identity—it not only represents the agency but also mirror
- Siamounmagazine Issue 01In 2023, I collaborated with Emma Pinto and Miguel Angel Diaz to spearhead the design of Siamounmagazine's inaugural printed issue. This independent Italian music magazine has a dedicated focus on championing independent music. On the memorable date of November 26th, our first print issue hit the scene, unveiling 160 pages brimming with music, visual arts, and thought-provoking discussions on new artistic trends. Inside, a vibrant tapestry awaited: 36 interviews, 13 visual arts features, and 6 i
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Projects credited in
- Warm Magazine 001 - The Talent IssueWarm 001: Everything you need to know about working with artists including: top tips, expert interviews, youth insights, trends, artists & subcultures.27
- Ourhistory, Fabric and Logic Present: CLUB CULTUREWarm Street were commissioned to ideate, promote and produce an exhibition to document and spark discussion around club culture. Alongside our friends at fabric, we decided to involve curated photography from the archives of Ernesto Leal (of Red Gallery) & take over the cavernous spaces of Rooms 1, 2 + 3 for an exhibition on global club culture. Working with fabric, OurHistory (Red Gallery) and Logic Vapes, the exhibition was a celebration of international clubbing communities and the spaces w26
- Want to exhibit your work at the upcoming Club Culture exhibition at fabric?We’re thrilled to be collaborating with Ourhistory, Fabric and Logic Vapes on CLUB CULTURE, an exhibition highlighting the unbound cultural value of club culture at a global level. Taking over Fabric's cavernous spaces of Rooms 1,2 and 3, we're transporting the work of Ernesto Leal, esteemed Curator of Red Gallery, into a one-night-only exhibition. Logic Vapes are excited to support club culture: they will be showcasing & celebrating the amazing creative output of the club scene - a space whi34
Work history
S
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Graphic branding designerSeed media agency
80047 San Giuseppe, Metropolitan City of Naples, ItalyFull Time
After a long time i decided to go back to Italy and join the team at Seed Media as a graphic designer and branding strategist. We work on digital contents, especially for social medias, for different companies that part of the cultural environment of south Italy, for example the Vesuvius National Park and the Consortium for vulcanic wines, plus other brands mostly related to the food business.
Graphic designerWarm Street
London, United KingdomFreelance
Warm Street is a great agency that works for music related businesses and events, the approach is based on investments on smaller and underground realities as a way of supporting companies' branding. I enjoy a lot being in their team, they are lovely open-minded people and we have a crazy good synergy. At Warm Street, I cover every graphic design aspect of all the jobs they get, from identity design to zine designs, to logos and presentations.
WS4EVA
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Skills
- Graphic Design
- Branding
- Branding Design
- Identity Design
- 35mm Photography
- Book Design
- Logo Design
- Social Media
- Magazine Design
Education
MA Graphic Branding and IdentityUniversity of The Arts London (UAL)
- London, United Kingdom
I have attended a Master Course in Graphic Branding and Identity at the University of the Arts London (LCC). My grade was an A (First)
BA Graphic DesignUniversity of The Arts London (UAL)
- London, United Kingdom
I graduated in 2017 with a 2.1 in the BA Graphic design course at Camberwell College of Arts (University of the Arts London)
This was an incredible experience that formed me as a designer in a really open-minded and experimental way.