Giovanni La Marca

Giovanni La Marca

Graphic Branding DesignerLondon, United Kingdom
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Andreia Silva
Luca Urbán
Mark Harrison
Giovanni La Marca

Giovanni La Marca

Graphic Branding DesignerLondon, United Kingdom
About me
Ciao! My name is Giovanni! I specialise in graphic design, branding and identity. Creating a brand is not just about making a logo, brands are not that, brands are people and all the sensations that they bring with them. A brand is the sound of your favourite band, the smell of a pie cooked by your grandma and the taste of cold ice cream on a hot summer day. Brands are stories, and I am here to help you tell these stories. My approach is based on unbiased and critical research used for problem-solving. My main goal is to bring meaningful and helpful solutions for our society, while still having fun with my passion. I do not like putting labels on what design is, for me my practice is malleable and able to change its shape based on the client and the brief presented. Some brands I worked for : Armani Exchange, Fabric London, Monkey Shoulder, Magnum Tonic Wine, Warm Street, No Ego.
  • Cover Design 2023
    Cover Design 2023A selection of my favourite covers designed by yours truly from 2023
  • Ecosuoni Festival 2023
    Ecosuoni Festival 2023Teaming up with Guido Sangiovanni, I had the honor of contributing to the dynamic Ecosuoni Festival 2023 as a graphic and brand designer, and social media manager. Held in the scenic Naples hinterland, this festival has become a key event in the Southern concert scene, with the main event on September 9, 2023, at Centro O' Giò in Palma Campania. Our creative journey focused on infusing the festival's visual identity with the energy of its musical lineup, including Manuel Agnelli, Bud Spencer Bl
  • Mapo Managment
    Mapo ManagmentMapo is a talent management company dedicated to providing comprehensive support to musicians at every stage of their artistic journey. The objective of Mapo is to surpass transient trends, constructing resilient and enduring pathways. It is committed to amplifying the voices of those who have a distinctive narrative to share, nurturing careers that extend well beyond the flux of current fashions. The name "Mapo" holds a delightful dual identity—it not only represents the agency but also mirror
  • Siamounmagazine Issue 01
    Siamounmagazine Issue 01In 2023, I collaborated with Emma Pinto and Miguel Angel Diaz to spearhead the design of Siamounmagazine's inaugural printed issue. This independent Italian music magazine has a dedicated focus on championing independent music. On the memorable date of November 26th, our first print issue hit the scene, unveiling 160 pages brimming with music, visual arts, and thought-provoking discussions on new artistic trends. Inside, a vibrant tapestry awaited: 36 interviews, 13 visual arts features, and 6 i
  • Nziem Festival 2023
    Nziem Festival 2023In the summer of 2023, I took the reins as the Creative Director and Designer for Nziem Festival, a fresh addition to Naples' music scene, proudly championing independent artists. My role involved sculpting the festival's visual identity, from conceiving the logo to curating the aesthetic for their social media channels. In addition to these digital elements, I had the pleasure of translating the festival's essence into tangible artifacts — think impactful out-of-home posters, tasteful T-shirts,
  • Fabric London x Logic Vapes - Club Culture Exhibition
    Fabric London x Logic Vapes - Club Culture ExhibitionWorking for this exhibition was an amazing experience, especially because the setting for it was the famous London based club called Fabric. The exhibition was a selection of photographs about the history of club culture all over the world, the shots came from a series of archives kept during the years, they documented the life of club kids from USA, Italy, France and many more countries during the years. I worked on the visual identity and also designed a zine that was then used as an exhibiti
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Projects credited in
  • Warm Magazine 001 - The Talent Issue
    Warm Magazine 001 - The Talent IssueWarm 001: Everything you need to know about working with artists including: top tips, expert interviews, youth insights, trends, artists & subcultures.
  • Ourhistory, Fabric and Logic Present: CLUB CULTURE
    Ourhistory, Fabric and Logic Present: CLUB CULTUREWarm Street were commissioned to ideate, promote and produce an exhibition to document and spark discussion around club culture. Alongside our friends at fabric, we decided to involve curated photography from the archives of Ernesto Leal (of Red Gallery) & take over the cavernous spaces of Rooms 1, 2 + 3 for an exhibition on global club culture. Working with fabric, OurHistory (Red Gallery) and Logic Vapes, the exhibition was a celebration of international clubbing communities and the spaces w
  • Want to exhibit your work at the upcoming Club Culture exhibition at fabric?
    Want to exhibit your work at the upcoming Club Culture exhibition at fabric?We’re thrilled to be collaborating with Ourhistory, Fabric and Logic Vapes on CLUB CULTURE, an exhibition highlighting the unbound cultural value of club culture at a global level. Taking over Fabric's cavernous spaces of Rooms 1,2 and 3, we're transporting the work of Ernesto Leal, esteemed Curator of Red Gallery, into a one-night-only exhibition. Logic Vapes are excited to support club culture: they will be showcasing & celebrating the amazing creative output of the club scene - a space whi
Work history
    Graphic branding designerSeed media agency
    80047 San Giuseppe, Metropolitan City of Naples, ItalyFull Time
    After a long time i decided to go back to Italy and join the team at Seed Media as a graphic designer and branding strategist. We work on digital contents, especially for social medias, for different companies that part of the cultural environment of south Italy, for example the Vesuvius National Park and the Consortium for vulcanic wines, plus other brands mostly related to the food business.
    Warm Street logo
    Warm Street logo
    Graphic designerWarm Street
    London, United KingdomFreelance
    Warm Street is a great agency that works for music related businesses and events, the approach is based on investments on smaller and underground realities as a way of supporting companies' branding. I enjoy a lot being in their team, they are lovely open-minded people and we have a crazy good synergy. At Warm Street, I cover every graphic design aspect of all the jobs they get, from identity design to zine designs, to logos and presentations. WS4EVA
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  • Graphic Design
  • Branding
  • Branding Design
  • Identity Design
  • 35mm Photography
  • Book Design
  • Logo Design
  • Social Media
  • Magazine Design
    MA Graphic Branding and IdentityLondon College Communication
     - London, United Kingdom
    I have attended a Master Course in Graphic Branding and Identity at the University of the Arts London (LCC). My grade was an A (First)
    Camberwell College of Arts (UAL) logo
    Camberwell College of Arts (UAL) logo
    BA Graphic DesignCamberwell College of Arts (UAL)
     - London, United Kingdom
    I graduated in 2017 with a 2.1 in the BA Graphic design course at Camberwell College of Arts (University of the Arts London) This was an incredible experience that formed me as a designer in a really open-minded and experimental way.