Nziem Festival 2024

The identity for the 2024 edition of the Nziem Festival was built around a single, powerful concept: leaving a mark. This idea wasn’t chosen lightly. After the success of our inaugural edition, we felt it was time to assert our presence and signal that we’re here to stay. To bring this vision to life, I combined bold, explosive visuals with playful elements like tribal patterns and smiley faces. The color palette of red, yellow, and orange naturally complemented this energetic vibe, reinforcing our central theme. The dominant shape used in the background design evokes the image of an explosion, symbolizing our intent to make a lasting impact on the scene. The identity extended across various platforms, resulting in dynamic social media posts, distinctive logo designs, engaging Instagram filters, and a fully developed website. The festival attracted over 350 attendees and was embraced by the underground scene as a new cultural milestone. Thanks to the refreshed branding and strategic social media efforts, Nziem has successfully tripled its follower base from the first edition, thanks especially to the incredible social media support by Davide Ciko Frascogna which helped us creating the right content for our audience. I also took the lead in curating and directing the photography and video team, capturing incredible content throughout the day. Special recognition goes to Isabel De Feudis and Claudia Cosi, who worked tirelessly alongside me. Their exceptional talent and dedication truly paid off—the results speak for themselves. These two are nothing short of legendary. A special thanks goes to Angelo Ranieri, Marco Colella and Giuliano Nappo to have supported and facilited my creative process during the project and to have given me the chance, once again, to be part of Nziem.