Ecosuoni Festival 2023

  • Giovanni La Marca

Teaming up with Guido Sangiovanni, I had the honor of contributing to the dynamic Ecosuoni Festival 2023 as a graphic and brand designer, and social media manager. Held in the scenic Naples hinterland, this festival has become a key event in the Southern concert scene, with the main event on September 9, 2023, at Centro O' Giò in Palma Campania. Our creative journey focused on infusing the festival's visual identity with the energy of its musical lineup, including Manuel Agnelli, Bud Spencer Blues Explosion, and Novaffair. I crafted a brand narrative highlighting the artistic significance of each act and collaborated with the artistic direction to break the silence of the pandemic years. The regional headliner, Manuel Agnelli, became a focal point in our promotional efforts, adding to the anticipation surrounding the festival. Our social media management expanded the festival's reach, conveying a clear message about the musical and cultural journey that awaited attendees. Agostino Finetti, the artistic director, recognized the impact of our design choices in conveying the festival's essence. The positive relationship with institutions, especially the Municipality of Palma Campania, showcased attentiveness to social and cultural issues. As the countdown began, our collaboration extended to ticket promotions and support from partners like Kozel Beer, Fontanella Distribuzione, and media partner Radio Punto Zero. On September 9, Centro O' Giò transformed into a sustainable and inclusive space, embodying the festival's spirit. Our work resonated in the visual identity, social engagement, and overall experience, making Ecosuoni Festival 2023 a memorable celebration of music, culture, and community.