What new value propositions and opportunities are emerging from the new financial needs of Digital Natives? As the Financial Services industry is transformed, how should companies rethink their role and business model?
A multi-company consortium project in collaboration with six global players from the financial services industry with the objective of helping create meaningful and successful offers that resonated with this new consumer generation. Results of the project were leveraged for continued work with current and prospective clients from the financial industry, as well as applying it to help clients across other industries understand how they can win in this new context.
- Fieldwork direction and execution in some international locations.
- Analysis of insights.
- Translation of research findings into business guidelines and frameworks.
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