Amande magazine
The project purpose was to conceive an online magazine, including benchmarks, targets, positioning; marketing plan and business plan; communication campaign and teaser video.
We created an online magazine with contents and services that are positioned as a fashion product in the maternity and plus-size market, to sanction the image of pregnant women,that are a highest expression of femininity but especially of sensuality.
The web site wolud be divided into two main sections: Magazine and Amande Suite. The first dedicated to the display of articles and content created by our staff, browsable free, while Amande Suite will be a special section, accessible via a paid subscription, in which the user will find additional services such as the possibility of customization of the magazine, and sections like Style and Diary, to interact directly with the editors.
Amande is a result of a specific market research that showed how the maternity market is growing, and raise more and more attention in the media.
Amande is the place where being a woman means luxury, sensuality and self-confidence.
#AmandeMagazine
#AmandeSuite
#AmandeBirth
https://vimeo.com/247835999
Co-Owner: Sofia Pericoli
