Italian student passionate about art, fashion and luxury, living in Florence. Interested in digital marketing, social media management and e-commerce to build up brand image. Looking for an internship in fashion and communication industry.
email alessandramercuri95@gmail.com
instagram @alessandramercuri
Projects
- Close Watch - Project powered by i-D Italy and Polimoda Keep a Close Watch on i-D Since i-D is constantly reinventing itself and has built its reputation on being a significant source of inspiration in fashion culture, Close Watch comes from the idea of a girl trapped in the cover, who represents i-D identity itself, that wants to escape from the magazine. The girl feels the need to rediscover her identity, to get out, being constantly inspired to do new things, and keeping an eye on what there is outside and what is going on around the world. Close Watch wants to highlight that i-D is not a magazine stuck on the surface. Breaking the cover as a symbol of moving away and go beyond the repetitiveness, sometimes boring, of the same old stories. close watch to explore close watch to go forward close watch to innovate close watch to get i-D model Greta Langianni photographer Zhujun Gao special thanks to Kristina Gussakova Alternalab Studio Co-Owners: Zhujun Gao, Arianna Marino
- Amande Magazine - Online magazine project Amande magazine The project purpose was to conceive an online magazine, including benchmarks, targets, positioning; marketing plan and business plan; communication campaign and teaser video. We created an online magazine with contents and services that are positioned as a fashion product in the maternity and plus-size market, to sanction the image of pregnant women,that are a highest expression of femininity but especially of sensuality. The web site wolud be divided into two main sections: Magazine and Amande Suite. The first dedicated to the display of articles and content created by our staff, browsable free, while Amande Suite will be a special section, accessible via a paid subscription, in which the user will find additional services such as the possibility of customization of the magazine, and sections like Style and Diary, to interact directly with the editors. Amande is a result of a specific market research that showed how the maternity market is growing, and raise more and more attention in the media. Amande is the place where being a woman means luxury, sensuality and self-confidence. #AmandeMagazine #AmandeSuite #AmandeBirth https://vimeo.com/247835999 Co-Owner: Sofia Pericoli
- Cèline - Internal communication proposal Céline - Internal communication proposal The project purpose was to create a communication proposal for Céline Production (factory of the brand namesake) including external and internal tools. I developed a business presentation, a new design for company notice boards in terms of use and content, and conceive how to identify and spread the company savoir faire through the graphics of company profile and welcome book, choosing a color palette to use.
- Surrealism - Trend forecasting project Surrealism: a virtual trend The project purpose was to conceive a mid or long-term trend relating to culture, society and fashion. This trend forecast ended in trend book, including a practical trend development potentially applicable to an existing brand. Surrealism talks about virtual world and how its influence is changing fashion. Our team imagined that in the future society will accept totally virtual space, as a way to be whatever we want to be in wherever place, leaving the reality we know to live another life, a digital one. The present is on a display: a virus who is damaging reality is showing us a life of augmented experience Mood, color palette, materials, textiles, target was inspired by a digital aesthetic: glitch, neon color, playful and surreal elements. The selected brand was Maiko Takeda, who is a milliner and jewellery designer. Her interest lies in creating ethereal adornments to the body. The team designed a product for the brand and planned a communication strategy including launch and advertising campaing (event, key visuals, social media campaing and video teaser). Trailer https://vimeo.com/247843713 Co-Owner: Eleonora Amadei
- NINA RICCI - Restyling Project NINA RICCI - La Première Impression The project purpose was to restyle a current brand and conceive a re-launch strategy, including the creation of an advertorial for a specific blog/newspaper/magazine. We created a corporate-like book where brand history and analysis, visual identity and restyling strategy are narrated through a fictional script. The strategic idea for the project was to realize storytelling to give back Nina Ricci a strong personality: colorful, young, metropolitan, and shining on the one hand, melancholic, romantic, profound and emotional on the other. We personified the brand in a real girl, Léna, who cultivates her passions, who is hungry for discovering and observing the world from her own perspective, her own impressions. La Première Impression shows Nina Ricci's vision: evolving with the daily changes of society and sincerely reflecting the world we are living in. The new visual image came from the idea that words are design and they can recall pictures to our imagination. The making of a film-like trailer gave life to this colourful, graphic and yet emotional character. We restyled brand identity, visual image (including website and socials) and created an advertorial for French magazine Numéro. Co-Owners: Mattia Dagani, Diana Rocchi
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Work history
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Social Media TeamPolimoda Institute of Design and Marketing
- Florence, ItalyFreelance
Part of Polimoda Social Media Team for different events hosted by the institut as Alumni night lauch, Polimoda Fashion Show or Polimoda performances, managing the official accounts during these events
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Photographers AssistantVanity News
- Milan, ItalyFreelance
Photographer Francesco Paparini assistant for Vanity News magazine at the Micam fair in Milan
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Skills
- Fashion
- Marketing Communication
- Digital Maketing
- Digital Strategy
- Digital PR
- Social Media Management
- Media Strategy
- Ecommerce Styling
- Styling
- Digital Trends
Education
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BA Fashion Communication Polimoda Institute of Design and Marketing
Florence, Italy
Topics:
Fashion Business / Marketing Communication / Fashion E-Commerce / Fashion Luxury Branding / Styling / Digital Communication / Digital P.R. and Press Office / Events Organisation
Project works:
Fashion Magazine Online / Restyling of a Brand /
Concept Store / Trend Book