NINA RICCI - La Première Impression
The project purpose was to restyle a current brand and conceive a re-launch strategy, including the creation of an advertorial for a specific
blog/newspaper/magazine.
We created a corporate-like book where brand history and analysis, visual identity and restyling strategy are narrated through a fictional script.
The strategic idea for the project was to realize storytelling to give back Nina Ricci a strong personality: colorful, young, metropolitan, and shining on the one hand, melancholic, romantic, profound and emotional on the other.
We personified the brand in a real girl, Léna, who cultivates her passions, who is hungry for discovering and observing the world from her
own perspective, her own impressions.
La Première Impression shows Nina Ricci's vision: evolving with the daily changes of society and sincerely reflecting the world we are living in.
The new visual image came from the idea that words are design and they can recall pictures to our imagination. The making of a film-like trailer gave life to
this colourful, graphic and yet emotional character.
We restyled brand identity, visual image (including website and socials) and created an advertorial for French magazine Numéro.
Co-Owners: Mattia Dagani, Diana Rocchi
