Amazon Echo brings Ghost to life in your home
INSIGHT The best gaming companions should allow you to focus on the game. Second-screen experiences, such as apps or browser extensions, are intended to help players navigate an expansive universe. But they can often be distracting. What if there were a companion to guide and inform you, without you ever having to take your eyes off the game.
IDEA
Ghost, the in-game companion to Destiny, comes to life in your own home as an Alexa skill and limited edition physical product - i.e. you can now perform certain tasks using voice command!
The skill can change what’s happening in the game in real time as you manage your weapons and armour, send friends a message to come online, generate millions of possible variations for what to do next based on your previous gameplay, and give you more info about the vast world of Destiny 2. And it’s voiced by the in-game actor himself. Very cool.
IMPACT
The Destiny 2 Ghost skill brings together the explosive world of voice-enabled devices and the billion-dollar gaming industry, to be one of the most immersive gaming companions to date.
AWARDS
Cannes Lions, Silver
Clio Awards, Gold and Silver