Tandeka Lauriciano

Content Strategist

Level
Mid Level
Location
London, United Kingdom
Availability
Locked Pro Plan feature
Professions
-

Projects

About me

CURRENTLY At ekino London, trying not to hog the Sonos speaker. I’m part of the UX team, writing for Maersk (shipping), Sainsbury’s (supermarket), Pernod Ricard (booze) and more, designing conversations and crafting more intuitive experiences. Proud member of Cake Club. PREVIOUSLY At AKQA, San Francisco, watching the 'Cakewatch' slack channel for updates on free cake/sweet treats around the office. I worked on ideas, ideas, ideas, and writing, for Activision (Call of Duty and Destiny), Levis, Audi, Visa and Apple. Also, pitch work and other fun stuff around the office (I moonlit during my day job as voice over talent because I have a British accent).

Locked Pro Plan feature

Skills

  • UX
  • UI
  • Advertising Copywriting
  • Creative Writing
  • Brand Tone
  • Advertising Content
  • Content Copywriting
  • Brand Creative Strategy

Companies I’ve worked with

  • AKQA

    AKQA

    • Design
  • Facebook

    Facebook

    • Publishing
  • Publicis Sapient

    Publicis Sapient

    • Design
  • Hostmaker

    Hostmaker

    • Technology

Work history

Currently

Content Strategist

Facebook

Jul 2019
  • London, United Kingdom
  • Full Time

2019

UX Writer

ekino

May 2018 - Jul 2019
  • London, United Kingdom
  • Full Time

2018

UX Writer & Onboarding

Hostmaker

Jan 2018 - Apr 2018
  • London, United Kingdom
  • Full Time
  • •Telling the Hostmaker story, rewriting and scaling copy on the Hostmaker website to reflect the company’s vision, mission and premium service offering •Strategising on messaging and defining the brand voice, creating copy for the release of a new Hostmaker product

2017

Copywriter

AKQA

Sep 2015 - Sep 2017
  • San Francisco, United States
  • Full Time
  • •Introduced and defined new Apple products and features for businesses and consumers as lead Copywriter •Revealed and launched major Activision game titles, Call of Duty and Destiny, by concepting and writing for digital campaigns •Delivered brand experiences for gamers and fans through innovative new ways to engage, developed from unique user insights (changing the game itself!) •Pitched and won clients including Audi, 2K Games, and Service Now as Creative Copywriter on the teams •Created integrated campaigns across multiple platforms, including Youtube, social, websites, bots, and experiential

2015

Associate Copywriter

Publicis Sapient

Jun 2015 - Aug 2015
  • Chicago, United States
  • Internship
  • •Worked on the pitch team and won Thrivent Financial as a new client, by delivering clear messaging strategy and copy for the launch of Thrivent investment products •Helped to create an intuitive experience for the Abercrombie and Fitch global site, by writing clear and concise UI copy

Education

2015

Bachelor of Fine Arts (BFA)

Ringling College of Art + Design

Aug 2011 - May 2015
  • United States