CURRENTLY
At ekino London, trying not to hog the Sonos speaker. I’m part of the UX team, writing for Maersk (shipping), Sainsbury’s (supermarket), Pernod Ricard (booze) and more, designing conversations and crafting more intuitive experiences. Proud member of Cake Club.
PREVIOUSLY
At AKQA, San Francisco, watching the 'Cakewatch' slack channel for updates on free cake/sweet treats around the office. I worked on ideas, ideas, ideas, and writing, for Activision (Call of Duty and Destiny), Levis, Audi, Visa and Apple. Also, pitch work and other fun stuff around the office (I moonlit during my day job as voice over talent because I have a British accent).
Projects
- Call of Duty invades the living rooms of millions of playersINSIGHT Call of Duty’s biggest social network isn’t Facebook or Twitter or Snapchat. It’s the game itself. So there was no better platform to reveal the next game in the Call of Duty series, than by using the best-selling game of the year — Call of Duty: Black Ops III.
- Amazon Echo brings Ghost to life in your homeINSIGHT The best gaming companions should allow you to focus on the game. Second-screen experiences, such as apps or browser extensions, are intended to help players navigate an expansive universe. But they can often be distracting. What if there were a companion to guide and inform you, without you ever having to take your eyes off the game.
- Meet TwillCHALLENGE Launched in 2017, Twill is a new startup in the freight forwarding industry. To shake up one of the world’s oldest industries, Twill is looking to redefine the customer experience within shipping. We were asked to create a new landing page to reflect this vision, and bring the content and copy in line with what Twill stands for: simplicity, and a new way of shipping. SOLUTION A new Twill landing page for both desktop and mobile with a new message to customers: this is a more you wa
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Skills
- UX
- UI
- Advertising Copywriting
- Creative Writing
- Brand Tone
- Advertising Content
- Content Copywriting
- Brand Creative Strategy