This was a campaign that really mattered to me personally.
We constantly judged and are judged by others about our fashion choices and this often has a huge affect on our self esteem. It was time to talk about this and acknowledge that this isn't right. We wanted to empower our consumers to feel confident to wear what they want and express themselves through fashion. To #looklikeyou.
We collaborated with Europe's most loved fashion influencers to get this message across in a really honest, truthful way.