Amazon Fresh—Food First. Photos Later

Over 210 million pictures are tagged with #food on Instagram. That's over 210 million cold dishes where the true beauty of food was put to one side. But what if we had food that was too good to share, too good to photograph and too good to leave? All that remained were the signs of a good meal. Empty Dishes is an ad campaign that challenges the expectations of what good food really looks like and puts AmazonFresh’s delicious food delivery service first before anything else.