A South African Art Director in London
Having studied at Arts University Bournemouth and exploring both design and advertising, I've realised that I want to continue to adapt and grow while being in the unknown.
From art direction to graphic design and typography, I prefer both the craft and attention to detail in design as well as being on the conceptual side of things.
Projects
- OrbitIn collaboration with Perry Rowe. Due to the war and conflict in South Sudan, more than 800 educational infrastructures have been demolished since 2013. With the lack of classrooms in South Sudan and other rural parts of Africa, many schools operate outside and resort to 'under the tree learning.' Orbit is an educational pack that provides a framework to teach the foundations of maths by using the structure of a tree itself. The kit comprises of ropes and lesson plans to educate through act
- Non-PlacesThis is a typographic celebration of French Anthropologist Marc Augé’s book, Non-Places: Introduction To An Anthropology of Supermodernity. "Non-places are generic spaces that lack identity, history and interaction." This piece argues this case. The words seen on motorways, car parks and train stations have similar visual formats, but the words themselves are elements of individuality. Phrases such as ‘Mind The Gap’ or ‘No hard shoulder for 200 yards’ highlight the identities of each non-place
- Amazon Fresh—Food First. Photos LaterOver 210 million pictures are tagged with #food on Instagram. That's over 210 million cold dishes where the true beauty of food was put to one side. But what if we had food that was too good to share, too good to photograph and too good to leave? All that remained were the signs of a good meal. Empty Dishes is an ad campaign that challenges the expectations of what good food really looks like and puts AmazonFresh’s delicious food delivery service first before anything else.
- JCDecaux—#londonisopenFollowing the EU referendum and post-Brexit Britain, migration statistics in the UK have fallen to the lowest level in three years. London has always been international, and it always will be. Through diversity and outward looking vision, the people from across the globe have made London what it is—a hub of entrepreneurial success. This is a celebration to the people of London no matter where they're from.
- Dove—Hot and sweaty shouldn't always go togetherBeing stuck on the underground with your head next to a sweaty armpit can be an uncomfortable experience, especially during the middle of a heatwave. With Dove being a deodorant brand, this was a perfect opportunity to continue trending and be on topic. We would take over the cover of The Metro newspaper on a hot summers day and create a scented newspaper cover that can be folded into a fan to make the commuting life that little bit easier. Weather reactive content on social would also be re
- Dove—The World Needs A Bit More GentleWhen Donald Trump came to the UK, we saw an opportunity to create something relevant and PR worthy. Working on a beauty brand that is all about care, love and gentleness, we came up with a quick and reactive piece. A little dig towards the fact that the majority of us disagree with what Trump says on social media needs a little more care and gentleness.
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Work history
Art DirectorOgilvy
- London, United KingdomFull Time
Hired off the back of an internship called The Pipe. Gained trust from Creative Directors to handle shoots form start to finish with guidance, liaise with clients and work with wider teams directing ideas and creative.
Brands: Unilever, Dove, Hellmann's, American Express, HSBC, Samsung, Formula 1
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DesignerNB Studio
- London, United KingdomInternship
Thrown into the deep end to work on branding projects for Gin Hub, Glenlivet, Chivas Regal and other Pernod Ricard brands.
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Skills
- Typographic Design
- Advertising
- Editorial
- Branding
- Conceptual Thinking
- Art Direction
- Presentation Design
- Activation
- Social Activation
- Print Advertising
Education
BA(Hons) Graphic Design, First Class HonoursArts University Bournemouth
Bournemouth, United Kingdom
Awards
D&AD Newblood Wood PencilD&AD
JCDecaux BriefInternational Society of Typographic Designers (Student Award)—PassInternational Society of Typographic Designers (ISTD)
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