Amazon Music UK were the Official Digital Music Partner for The Brit Awards 2020. Creating a unique look and feel for Amazon’s involvement in the awards, content spanned all of their social channels before, during and after the event, as well as a large DOOH campaign in London. We also streamed the awards live on Facebook & Twitter, creating reactive social posts to activity on the red carpet as celebrities arrived, and as awards were announced, generating 1.5million views.