AmazonFresh Brand Identity
In March of 2016, AmazonFresh launched a brand new experience for customers by integrating with Amazon.com. This major transition called for an update in branding. I took on the task of creating an elevated look for the company through logo, packaging, and vehicles amongst other details.
The new logo brings vibrance and personality to the brand - traits which it was formerly lacking. The changes remain iconic, yet set the business to a new level amongst its competitors.
Project Tags
Companies
Amazon
- Technology