About me

I’m a branding expert who has helped businesses transform for the last 10 years. As the founder, daydreamer, and creative behind Meteor Street Studio, I focus on crafting effective designs that communicate the core values and personality of each business I work with. After working as Senior Art Director & Brand Manager for a Fortune 500 corporation, I’ve pursued my true passion – to work directly with heart-led entrepreneurs helping them to fully realize their ambitions through authentic branding. Using my past experience, I bring a unique combination of commercial strategy and a compassionate mindset into my work. While living abroad in England, I created Meteor Street Studio as a passion project in the living room of our cozy South West London flat. After a year of late nights, daydreaming, and determination, Meteor Street went from side-hustle to full-fledged design studio. We are back in the United States and now based in lovely Nashville, Tennessee. We continue to grow and joyfully serve inspiring clients all over the globe.

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Projects

• 4

  Innerbliss Cannabis YogaFull brand identity for Innerbliss Cannabis Yoga: a new kind of yoga workshop that becomes an “elevated practice”. Where yogis learn about the long, intertwined history of cannabis as an entheogen and sacred traditions throughout the world.
• 2

  AmazonFresh Brand IdentityIn March of 2016, AmazonFresh launched a brand new experience for customers by integrating with Amazon.com. This major transition called for an update in branding. I took on the task of creating an elevated look for the company through logo, packaging, and vehicles amongst other details.
• 1

  'Tis the SingletonThe Singleton Dufftown Whisky partnered with Treasure Truck UK to bring spontaneous festive cheer to the people of London, Manchester, and Birmingham with pop-up cocktail experiences.
• 1

  Introducing Amazon PrintsThe founding creative team member of Amazon’s stationery and personalised gifting service. I served as Art Director and established the brand’s tone and personality. As the graphic designer, I created the brand identity and visual CX for the service.
• 2

  AmazonFresh PickupWhile working with AmazonFresh, I acted at Designer & Art Director for the launch of their new service, AmazonFresh Pickup. Along with a new logo and packaging illustrations, a photo series of organic, tasty meals was required.
• 1

  Wedding StationeryI deliver beautifully designed wedding ephemera tailored to each individual couple. I pay close attention to detail from mood board concepts to print production. I track emerging trends by studying fashion, homeware, wedding sources and attending the National Stationery Show in NYC.

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Work history

Owner & Creative DirectorMeteor Street Studio
Jan 2020Nashville, United StatesFull Time
A boutique design studio crafting exquisite branding and web design that propels soul-led businesses forward with style and deeper connection.
Creative LeadAmazon
Aug 2017 - Feb 2020London, United KingdomFull Time
Strategy and implementation of all creative for Amazon's Treasure Truck in the United Kingdom. Responsibilities include executing customer experience, creative marketing and social media, both digital and physical offer event experiences, and merchandise. Creation of animated videos for the at-Truck experience and social media using After Effects.

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Skills

• Art Direction
• Print Design
• Adobe Creative Suite
• Branding Design
• Typography
• Photography
• Visual Communication
• Editorial Design
• Graphic Design
• Artwork

Education

U
U
Bachelor of Design, Bachelor of Fine Arts University of Washington
Sep 2008 - Jun 2012Seattle, United States
Major in Visual Communication Design

Awards

Inventor AwardAmazon
Awarded to those who have a patent pending with the USPTO. Patent pending for new Amazon Fresh tote packaging design.