+ Storytelling & co-copywriting + Design + Artwork For 2022 we wanted to reorganise our park brochures to really tell the story of ownership and take our soon-to-be owners along the journey of what a holiday home could mean for them and their lifestyle. I restructured our brochures so that they first introduced the local area to our parks and how the lifestyle could benefit potential owners before getting into the nitty gritty of the park and buying the holiday home. We knew that owners choice of parks were first influenced by the areas they loved so we made sure this was our key focus from the start. The end result was both a printed and a digital version of the brochure for each park, all of which utilised QR codes or links to key areas of the website or current owner testimonials.