Creative thinker, designer & artworker | Creatively working with brands, to tell their real stories & make real connections.
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Using creative thinking and design I create brands, campaigns & assets that really hit the mark - enhancing customer experience, keeping it on-brand, whilst helping to increase customer connections.
Drawing on my experience within brand, strategy, art direction, design and artworking, I deliver creative projects that really boost brands.
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Working with businesses from start-ups, through to established businesses who need some fresh ideas. I love to get stuck in!
Are you an agency or in-house team who need some extra creative support to help your team during busy periods or team holidays? I can help with that too!
Get in touch for a chat; sian@justsian.com
Projects
- Anniversary logo - ARC+ Design +Artwork To celebrate ARC’s 10 year anniversary in business the team wanted a logo they could use across marketing materials, promotional items and work-wear to celebrate their longevity within the industry. The logo needed to include the existing ARC logo along with their brand colours. ARC were so pleased with the work that we still continue to work together 4 years on.
- Par Beach Cafe+ Design + Artwork + Menu Art Direction Par Beach Cafe wanted a brand identity creating for their cafe fitting of their coastal location but modern and clean. Based on a holiday park I used the crab featured in the existing park logo to tie the two brands together. The logo has been used across signage, menus and a range of digital assets.
- Amble Links Brochure+ Storytelling & co-copywriting + Design + Artwork For 2022 we wanted to reorganise our park brochures to really tell the story of ownership and take our soon-to-be owners along the journey of what a holiday home could mean for them and their lifestyle. I restructured our brochures so that they first introduced the local area to our parks and how the lifestyle could benefit potential owners before getting into the nitty gritty of the park and buying the holiday home. We knew that owners choic
- Charlie Dimmock in partnership with Poundland+Design +Artwork Design and Artwork for the launch of Charlie Dimmock’s partnership with Poundland. Initially we created a pop up shop to launch the range in stores. This was then followed up with a full suite of in-store POS, press advertising and digital graphics for the all of Poundland’s digital channels.
Work history
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Freelance creative thinker, graphic designer & artworkerJustSian
United KingdomFreelance
Creative thinker, designer & artworker | Creatively working with brands, to tell their real stories & make real connections.
---
Using creative thinking and design I create campaigns & assets that really hit the mark - enhancing your customer experience, keeping it on-brand, whilst helping to increase customer connections.
Drawing on my experience within brand, strategy, art direction, design and artworking, I deliver creative projects that really boost brands.
---
Working with businesses from start-ups, to existing businesses who need some fresh ideas I love to get stuck in!
Are you an agency or in-house team who need some extra creative support to help your team during busy periods or team holidays? I can help with that too!
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Design Team LeadPark Leisure
York, United Kingdom
Advising on brand usage, strategy and direction, to ensure the continued growth of the business.
Through creating clear, on brand communications, my team and I boosted the business across both sales generation and customer satisfaction year on year.
• 22% increase in caravan sales for 2020 to 2021 which resulted in a 19% increase in profit for the year
• 43% increase in holiday sales for 2020 to 2021 (even with 4 months inoperable in lockdown)
Day-to-day, I managed workflows for the design team - working to our teams strengths to ensure we hit deadlines on time with accurate and relevant designs & artwork.
Building relationships with many changing stakeholders throughout the business, along with a selection of external suppliers and agencies to drive innovative projects forward to achieve desired results that really hit the mark.
Creating processes and training to assist in managing team workflow, development, outputs and growth, as well as creating training on the brand usage and strategy for the wider business.
Working towards our brand strategy I played a key role in leading the rebranding and developing the refreshed core Park Leisure brand identity. I then ensured a consistent roll out of this across the business, working with stakeholders to ensure they had everything they needed to meet our refreshed brand identity & strategy.
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Education
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Communication DesignUniversity of Huddersfield
Huddersfield, United Kingdom