I was member of the team at Konektor Social that prepared a campaign for AMC, which informed of the launch of a new television series The Walking Dead: The Beginning of the End. To draw attention, we created the illusion that dangerous infection also reached the Czech Republic. And really, until this day, we register over 6,000 undead and millions of infected..
For the campaign we came up with a special Virstagram website, where visitors could customize their photos and make themselves undead. We involved celebrities in action - with Patrik Hezucky, we agreed on playing a prank on his colleague from the radio, Leos Mares. He experienced the zombie apocalypse with all-inclusive, and the result was a prank video with millions of views. (The video was pulled down later, here is a repost https://www.youtube.com/watch?v=CgTJYMWsv-s) In promotion, we also cooperated with significant YouTubers, who advised their fans advice on how to survive a zombie apocalypse. The videos and Virstagram were both covered by the Czech media and shared by celebrities - Leos Mares published photos processed in Virstagram on his Instagram profile.
Here is a full case study with the numbers: https://www.konektorsocial.cz/en/case-study/amc-the-walking-dead