Projects
- AMC Fear of the Walking Dead series launch in Czech RepublicI was member of the team at Konektor Social that prepared a campaign for AMC, which informed of the launch of a new television series The Walking Dead: The Beginning of the End. To draw attention, we created the illusion that dangerous infection also reached the Czech Republic. And really, until this day, we register over 6,000 undead and millions of infected.. For the campaign we came up with a special Virstagram website, where visitors could customize their photos and make themselves undead. We involved celebrities in action - with Patrik Hezucky, we agreed on playing a prank on his colleague from the radio, Leos Mares. He experienced the zombie apocalypse with all-inclusive, and the result was a prank video with millions of views. (The video was pulled down later, here is a repost https://www.youtube.com/watch?v=CgTJYMWsv-s) In promotion, we also cooperated with significant YouTubers, who advised their fans advice on how to survive a zombie apocalypse. The videos and Virstagram were both covered by the Czech media and shared by celebrities - Leos Mares published photos processed in Virstagram on his Instagram profile. Here is a full case study with the numbers: https://www.konektorsocial.cz/en/case-study/amc-the-walking-dead
Work history
L
L
Digital & Social Media SpecialistLasvit
- Prague, CzechiaFull Time
Luxury design and bespoke lighting manufacturer - B2B & B2C brand experience.
I plan, budget, oversee and execute all digital marketing activities of the brand.
My role entails being responsible for leading the in-house digital team as well as collaborating with external agencies.
I create, brief and push global & localized campaigns (social, PPC, e-mailing), curate and plan social media content.
I build websites, design digital experiences & user journeys, procure & integrate company systems (CRM, ERP, PIM).
Not afraid to tackle wildly different roles. Not even to play chess with a dog (seriously: https://youtu.be/4NFd0CUCzKY)
K
K
Social Media ConsultantKonektor Social
- Prague, CzechiaFull Time
Digital agency experience - servicing AMC and HBO Czech among others.
I did project management and development, digital and social ads,
design and processing of digital and web-based projects,
learned a great deal about general marketing and advertising practice.
AMC's Fear of the Walking Dead series launch campaign
https://www.konektorsocial.cz/en/case-study/amc-the-walking-dead
+ Show more
Skills
- Project Management
- Content Creation
- Strategy
- Website Development
- Copywriting
- Digital Marketing
- Digital Advertising