America the Beautiful
Dove wanted to show its continuing support of the Black Lives Matter movement in the midst of the George Floyd protests. We dispatched 6 wonderfully-talented black photographers to 4 different US cities and juxtaposed the images against a rare recording of "America the Beautiful" by the late, great Ray Charles. Our film was airing on US televisions about 10 days after we were briefed.
A "must watch." "Equally inspiring and upsetting." "Dove has proven once again that it is a brand committed to using its reach, capital, and influence to truly do the work as an ally to the Black community." – Essence