Bethany-Joy Blatch

Bethany-Joy Blatch

Global Business DirectorLondon, United Kingdom
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Ellen Wright
Bethany-Joy Blatch

Bethany-Joy Blatch

Global Business DirectorLondon, United Kingdom
Projects
  • America the Beautiful
    America the BeautifulDove wanted to show its continuing support of the Black Lives Matter movement in the midst of the George Floyd protests. We dispatched 6 wonderfully-talented black photographers to 4 different US cities and juxtaposed the images against a rare recording of "America the Beautiful" by the late, great Ray Charles. Our film was airing on US televisions about 10 days after we were briefed. A "must watch." "Equally inspiring and upsetting." "Dove has proven once again that it is a brand committed to
  • True Nord
    True Nord‘True Nord’ was Nordstrom’s first-ever national Canadian marketing brand campaign. The campaign celebrates the inclusive and welcoming spirit of Canadians through the lens of individuality and personal style. Shot by Canadian-born photographer and director Justin Tyler Close, the campaign features an all-Canadian cast styled in a breadth of fall fashion. Scenes are set against natural landscapes and urban settings across the Greater Toronto Area. The 13-member cast includes individuals who are p
  • Take The Time
    Take The TimeRecognized by Cannes Lions, One Show, Clios, Canadian Marketing Awards, Crafting Brands for Life, IABC Gold Quills, and Media innovation Awards. Canadians fathers can share up 18 months of parental leave with their partner. Yet only 12% of fathers in English Canada use any of their benefit at all. Some people cannot afford to take leave. But for many others, the barrier is social stigma. On March 17th, new legislation took effect that provided an additional 5 weeks of use-it-or-lose it patern
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Work history
    Ogilvy logo
    Ogilvy logo
    Global Business DirectorOgilvy
    Toronto, CanadaFull Time
Education
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    Bachelor of Arts (BA) Nottingham Trent University
     - Nottingham, United Kingdom
    First Class Honors in Fashion, Marketing and Branding BA