‘True Nord’ was Nordstrom’s first-ever national Canadian marketing brand campaign. The campaign celebrates the inclusive and welcoming spirit of Canadians through the lens of individuality and personal style. Shot by Canadian-born photographer and director Justin Tyler Close, the campaign features an all-Canadian cast styled in a breadth of fall fashion. Scenes are set against natural landscapes and urban settings across the Greater Toronto Area. The 13-member cast includes individuals who are proud to be Canadian, are passionate about their work and expressing their individuality through personal style.