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Courage is Beautiful

  • Bethany-Joy Blatch
  • Jess Fleming

Our global campaign was adapted to feature local healthcare workers in 15 countries, has over 2+ BILLION earned PR impressions, smashed all Unilever benchmarks for engagement, and achieved 99% positive sentiment on social.

"The New Face of Dove's Real Beauty Campaign 'Courage Is Beautiful' Is Its Most Powerful Ever" – PopSugar "[B]rings a new meaning to the concept of beauty and courage." – Today Show "A really great campaign." "Powerful." – Evan Spiegel, CEO Snap Inc. "Dove has put a new face on Real Beauty" – Ad Age "Beautiful in its simplicity" – Glamour "Definitely the ad of the year so far" – MoreAboutAdveritising "Kudos to Dove." "Great, great work." – Gail King, CBS This Morning "Dove’s campaign, Courage is Beautiful, is the brand's most powerful yet." – Asiaville "Top 5 most-liked COVID-19 TV ads with UK consumers." (And it hadn't run on UK TV). – Unruly
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