American Express

  • Paul Taylor
Whilst working at Ogilvy & Mather London I
was able to experience very special advertising
campaigns the company was a part of, with
celebrity endorsement including Mark Ronson
and Ridley Scott.
One in particular was a summer campaign for
their close partners American Express.
The campaign went live on television, on the
web and via print. I created various concepts
that complimented their already established
campaigns before the final logo. ‘My Live Story’
was a brilliant project to work on which saw the
branding animated and printed across many
markets and collateral.