About me
I have a creative background working with some of the world’s largest consumer brands where my skills have helped create and visualise campaigns that have run up and down the country. Art directing during early stages of briefs with idea generation and design, my creative thinking has been utilised as part of the vision for clients.
My specialties include creative print, production, brand and identity and advertising. I have a 2:1 BA (Hons) Graphic Design degree at the Arts University Bournemouth and have had creative industry experience with Ogilvy & Mather, venturethree amongst others.
Projects
- Nike - New England Kit Press Release BoxDesign and visualise the packaging sent to the countries leading media executives for the official release of new England kit 2013 designed by Nike // Illustrations highlighting the box (no images were available during design process due to the kit not being launched) including personalised acetate sleeves, in side mantra and shirt placement.
- Left Footed Legends, Champions League SpecialI love practising my illustration skills on the side. In light of another exciting European Champions League 2013/14 season, I wanted to celebrate a big match in the knock out stages with two key players from both teams. Arjen Robben of Bayern Munich and Ryan Giggs of Manchester United.
- KFC InfographicDesign a two-page info-graphic that will live on the brands website explaining the companies attitudes to delivering the best quality food and its effects on the environment and consumers. Consider using the existing brand guidelines and styles to match and most importantly communicate the messages effectively in a 'food-chain' style
- ASDA Snowman IllustrationTo illustrate and design a 'How To Make A Perfect Snowman' hand out to accompany a press release that was issued to all major journalists and editors around the country. I originally sketched the image then digitally illustrated it. // My final illustration and original sketch
- ASDA Tickled Pink rebrandThe original logo was dated and needed revitalising. The chosen logo depicts a more sophisticated brand without losing its core qualities of friendliness and care. Tickled Pink is a worth while, beneficial charity that has had many years of success and the rebranded logo needed to communicate this. We created this logo after initial brain storms and idea generation sessions and are very proud with the final outcome. Asda prides itself on this charity and the logo mark and wider branding has been seen throughout their POS, product packaging and marketing collateral.
- American ExpressWhilst working at Ogilvy & Mather London I was able to experience very special advertising campaigns the company was a part of, with celebrity endorsement including Mark Ronson and Ridley Scott. One in particular was a summer campaign for their close partners American Express. The campaign went live on television, on the web and via print. I created various concepts that complimented their already established campaigns before the final logo. ‘My Live Story’ was a brilliant project to work on which saw the branding animated and printed across many markets and collateral.
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Projects credited in
- #WITHSYRIA#WITHSYRIA
- BAFTASBAFTAS
- CANCER RESEARCH UK - STAND UP TO CANCERCANCER RESEARCH UK - STAND UP TO CANCER
- PEPSI - ART OF FOOTBALLPEPSI - ART OF FOOTBALL
- PUBLIC HEALTH ENGLAND - DEMENTIA FRIENDSPUBLIC HEALTH ENGLAND - DEMENTIA FRIENDS
- STOPTOBERSTOPTOBER
Work history
Senior Designer
I head up the London Design team for WE, supporting our EMEA colleagues in Munich and Johannesburg. I run the studio as the Senior Creative Designer, I help problem solve, idea generate and design the solutions for our clients. As well as teaching my team to grow and develop as young creatives, I look to be part of the wider scope of creative output the agency has to offer.
Senior Creative
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Hostel La Na Vila is a project from Naked Comms in Sao Paulo, Brazil. I was invited to participate as a Graphic Designer in Brazil during the FIFA World Cup 2014. Here, I worked with international creatives from many different backgrounds to work on creative briefs.
We enjoyed learning new techniques and methods to answer creative briefs and how to best utilise the skills and experience of the group. During my time we explored ways of researching, idea generation, prototyping, design execution and presenting. Through out the event, we had lectures from industry experts including executives from the media industry, television personalities, musicians, and the Creative Director of Facebook, Brazil.
An incredible opportunity that I was very honoured to have been selected to participate in. Working as a designer in Brazil during the World Cup was a once in a lifetime opportunity. An energetic and inspiring environment was built where we created amazing work and met new like-minded creatives from around the world.
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Skills
- Advertising
- Art Direction
- Digital
- Creative Direction
- Concept Creation
- Concept Generation
- Digital Communications
- Print Communications
- Creative
- Photoshoots
Education
BA Graphic Design
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Foundation in Art Design
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Awards
Art Direction
Enrolled and completed course on Art Direction at UAL Chelsea