ASDA Tickled Pink rebrand

The original logo was dated and needed
revitalising. The chosen logo depicts a more
sophisticated brand without losing its core
qualities of friendliness and care. Tickled Pink
is a worth while, beneficial charity that has had
many years of success and the rebranded logo
needed to communicate this. We created this
logo after initial brain storms and idea generation
sessions and are very proud with the final
outcome. Asda prides itself on this charity and
the logo mark and wider branding has been seen
throughout their POS, product packaging and
marketing collateral.

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Art Director