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American Express 'Backed By...'

  • Carmel Mulhall
  • PW

A multi-channel brand campaign in which American Express' new global brand positioning 'Powerful Backing' was brought to life in the UK by offering budding talent the opportunity to be mentored by leading industry celebrities, including Nile Rodgers.

Report

Project Tags

  • #music
  • #brand
  • #live
  • #content
  • #experiential
  • #mediapartnerships
  • #mediarelations
  • #celebrity
  • #influencercollaboration

Companies

  • a

    american express

    Skills

    • Coordinating Teams
    • Production
    • Public Relations
    • Comms
    • Project Management
    • Event
    • Client Handling
    • Content and Media Writing
    • Copywriting
    • Social
    • Celebrity Booking
    • Celebrity Interviews
    • Celebrity Liaison

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