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Carmel Mulhall

Senior Communications and Brand Consultant

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Projects

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About me

I am an integrated comms specialist with senior level experience in managing £1M+ budgets, creative campaign creation/project management, building brand partnerships, amplifying brand sponsorships and event curation/management - for both global and UK clients across a wide spectrum of sectors. Below you will see that I have detailed my most recent roles (2015 - 2017). If you would like to see a full copy of my CV and full work history please just ask.

Skills

  • Copywriting
  • Event
  • Content and Media Writing
  • Social
  • Comms
  • Public Relations
  • Production
  • Project Management
  • Coordinating Teams
  • Client Handling

Work history

2017

Global PR Associate Director

Ogilvy & Mather Group UK

Jan 2017 - Jun 2017
  • Full Time
  • My role required me to oversee global PR strategy and activation for all Bombay Sapphire (Bacardi) markets, including remote management of the OPR market offices. I also headed up the UK team, driving both market strategic response to global plans and implementation, including the brand’s ‘headline’ experiential activation – The Grand Journey https://goo.gl/SnyFHX In addition to my client-facing work and team management duties, I also undertook senior level management responsibilities including heading up a division-wide recruitment drive and restructure of the account teams and was responsible for staff resourcing and maintaining account(s) profitability, working closely with the agency finance team to introduce and implement a more robust and transparent budgeting process across all Bacardi brand teams.

2017

Senior Associate Director

PMK BNC

Oct 2016 - Nov 2017
  • Freelance
  • Working on all-markets plans for Pepsi Minis for 2017 - devising central communications plan, including creative large and small scale activations and messaging, plus the production of a global toolkit outlining implementation procedures and providing inspiration for consumer engagement

2016

Senior Associate Director

M&C Saatchi PR

Jan 2016 - Jun 2016
  • London, United Kingdom
  • Freelance
  • Key Project: Currys PC World’s Ultimate Home of Football http://bit.ly/29lcYCf I was given full responsibility for developing the agency’s strategic response to CPCW’s brief to make it forefront of mind for consumers considering buying a 4K TV to watch the 2016 Euros • I developed the campaign from brainstorm to its final execution – which encompassed taking a repurposed Winnebago on a Home Nations tour, with five celebrities over nine cities, screening 42 matches, with product demos and hyper local sales promotions, live experiential elements and catering • I successfully secured a £500K PR and Experiential campaign budget to create the Ultimate Home of Football in a competitive agency group pitch, via a three-stage pitching process to the Dixons Carphone senior leadership team • Running a cross-discipline agency team of ten, I then oversaw every strand of the campaign including interagency management and liaison to ensure that the ATL channels were aligned, with PR as the lead channel Additional client work included: • Generating consumer engagement in Carphone Warehouse’s latest ‘Don’t Ask, Don’t Get’ ATL through a new generation and in-store promotion campaign which resulted in a retail footfall uplift of 15% (month on month) • Launching the iD Network’s inaugural Do Your Own Thing brand campaign to consumer tech and trade media

2015

Senior Associate Director

M&C Saatchi PR

Sep 2015 - Dec 2015
  • London, United Kingdom
  • Freelance
  • Key Projects: Walt Disney World and AXA/Swiftcover 2016 Brand Planning • At the client’s request I was brought in to help develop the agency’s competitive response to AXA UK and Swiftcover’s 2016 brand planning brief, which resulted in M&C retaining the business, and securing a second year of campaign activity with Chris Ramsey plus an extended budget for AXA • I also managed a media amplification campaign for Walt Disney World’s Free Dine 2016 consumer promotion which included a media press trip, news generation and celebrity management http://bit.ly/1KD84LX

2015

UK Associate PR Director

M&C Saatchi PR

Mar 2015 - Jun 2015
  • London, United Kingdom
  • Freelance
  • Key Project: Swiftcover Presents on the Road with Chris Ramsey, http://swiftcover.uk/roadtrip/ • Running the agency’s first campaign for its new AXA client, I oversaw all campaign elements including brand ambassador negotiations, build of the campaign microsite, production of social media assets and brand content, venue negotiations, event creative and ticket fulfilment, as well as the production of all media materials and media outreach strategy for the launch Additional client work included: • Implementing a step-change consumer awareness and corporate comms campaign for AXA Wealth tapping into the news agenda to drive consideration and website traffic amongst the target audience • Devising and overseeing the media strategy for the worldwide coverage generating launch of the EE 4GEE Action Cam - a world-first stunt which saw James Kingston become the first person ever to stand on the top of the Wembley Arch http://bit.ly/1HIDJfB • Providing support for all tiers of the Red Bull Tropical Edition launch activity including a live event, blogger engagement and press office

Education

2003

MA

The University of Leeds

Sep 2002 - Jun 2003
  • MA in Communication Studies

2001

Bachelor of Arts

Teesside University

Sep 1998 - Jun 2001
  • Middlesbrough TS1 2HJ, UK
  • BA in English Studies (Literature & Language