Amma Sri Lanka
Brand refresh for Amma, a social enterprise who trains & employs mothers from the Sri Lankan highlands to turn food waste into natural dyes.
In January 2019 we spent one week in the Nuwara Eliya workshop, clarifying Amma’s brand message and developing their identity.
Amma is all about the women; mothers and daughters. The newly defined values reflect the spectrum of what being a mother encompasses. We replaced the description 'Natural Dye' to 'Grown Colour' to better explain the unique work of Amma, the process and ethos. This culminated in the Amma manifesto
and new tagline; Grown Colour, Mother Made.
Other outcomes included custom typeface, colour palette, illustrations and other graphic visual assets, brand guidelines, photography and video content.
