Amnesty International are launching an anti-domestic violence campaign through a series of disturbing posters which project a model carrying injuries.
The images advertise a fake range of make-up called Cachez with the slogan: "Gentle skincare for bruising relationships".
Domestic violence kills two women every week according to Amnesty International and an ICM survey last year suggests 30% of men believe domestic violence is acceptable in some circumstances.
Cachez is not a real product but the images are designed to look like authentic cosmetics advertising, with the model smiling incongruously as she displays her injuries.