Dave Buonaguidi

Chief Creative Officer

United Kingdom
Locked Pro Plan feature


Projects credited in

About me

Dave has worked in advertising for over 30 years, founding St. Luke’s, the world’s first Co-operative ad agency and most recently Karmarama in 2000. In 2003 he created the iconic MAKE TEA NOT WAR poster for the anti-war march. It now is part of the collection at the V&A and hangs in the Trento museum of modern art. He loves to make work that creates a reaction.


  • Art Direction
  • Design
  • Creative Direction
  • Print Campaigns
  • TV Campaigns

People I’ve worked with

Companies I’ve worked with

  • WCRS


    • Advertising
  • JWT


    • Advertising
  • Karmarama


    • Marketing & PR

Work history


Chief Creative Officer

Cp+b London

Jun 2015



Two Fingers Brewing Company

Jan 2012
  • Two Fingers Brewing Co. is the only beer brand in Britain that gives back to the men that drink it, by giving all of its profits to Prostate Cancer UK.We handpick the very best ingredients to create beer that's not only better tasting, but better for men everywhere.


Founder & Chief Creative Officer


Jan 2000 - Jul 2014
  • Karmarama was launched in May 2000 to offer clients and staff an alternative to the very traditional advertising agency format. Karmarama has a unique personality, culture and set of beliefs that ensures they do everything they can to use creativity and other skills to produce work that is creatively impactful and highly effective for their clients. It’s a philosophy they call Good Works, hence the Karmarama name. We have high levels of collaboration, not just internally, but also with our clients and their other suppliers, and as proof points of our intention to be genuine business partners with our clients, we have three rules: 1. We don't enter creative awards. (The are a disruptive element to the process and 2. We have payment by results contracts with all our clients. 3. We have a very strict NO WANKER policy. We have launched several initiatives to improve or offer to potential and existing clients: Kream our production and content offer, Kaper our in house PR division, Skin Flicks In 2011 we took on venture capital funding in the first step to creating Karma Group, London’s largest independent network. Since then we have acquired Crayon, Grape Social, and in 2013 launched Krank, our innovations offer. We now have expertise in advertising, data and insight, digital, content, one-to-one, PR and social.


Creative Director & Founder of 4creative

Channel 4 Television

Jan 1998 - Jan 2000
  • I got the opportunity to leave advertising and work client side, and as Creative Director I worked across all output in the presentation department, (basically all the stuff between the programmes.) With my marketing experience I was tasked to stitch together the different parts of the company, from commissioning editors to independent production companies and then the newly formed marketing department to ensure that the product and brand messaging was all aligned. Worked closely with Lisa Green and Polly Cochrane to help create 4Creative, bringing programme and brand promotion in house and utilising the talents of the presentation department.


Founding Creative Director


Jan 1995 - Jan 1998
  • Chiat/Day was sold to TBWA and the Chiat/Day London office was the major casualty in the network, and St.Luke’s was born. We took every member of staff and every client and created the world’s first advertising co-operative. St.Luke’s won many great clients and Campaign’s Agency of The Year, and was named ‘The most dangerous Company on earth’ By the Harvard Business Journal.


President of The Creative Circle

The Creative Circle

Jan 1994 - Jan 1996


Art Director


Jan 1993 - Aug 1993
  • I returned to HHCL for only 8 months before being hired at Chiat/Day, the London office of the large US agency.


Creative Director

Chiat/day London

Jan 1993 - Jan 1995
  • Got given the chance to be the joint Creative Director of the London office of this great US agency at the stupidly young age of 28, being mentored by the great Jay Chiat. Over two years the agency gained momentum and we won some great business and did some great work. Runner up Campaign’s Agency of The Year.


Art Director


Jan 1991 - Jan 1993
  • After several years at HHCL, I went to JWT to try and use the skills that I acquired in a small, dynamic agency like HHCL in a larger more established environment. I got lots of valuable insights who working in a much larger company and how collaboration and a ' can do' attitude which is totally normal in smaller companies, can work brilliantly in larger places too. Agency wins Campaign’s Agency of The Year.


Art Director


Jan 1988 - Jan 1991
  • I was lucky enough to be employee number 6 at HHCL and was part of the meteoric growth of HHCL during the early 90’s. The company organised itself around project teams, making teams of account director, strategic planner and creatives, all of whom were collectively responsible for creating the work. Early on in the process, clients were invited to 'tissue meetings' during which a range of early ideas were discussed, ideas that were totally radical then, but very common now.


Art Director


Jan 1986 - Jan 1988
  • I worked for only two years at WCRS, across a range of accounts including BMW and Prudential.


Art Director


Jan 1984 - Jan 1985
  • My first job, on the massive salary of 4K a year. Spent a single year learning.