Amnesty International

  • Ruby Randall-Cutler
  • Lola Gaztanaga Baggen

A passion project. People need to be more aware that human trafficking is happening here and now and that it is possible for everyone to do their bit to help stop it. In this case it is a call to help stop torture and abuses like child trafficking. Introducing: For the price of

AMBIENT (FIRST STAGE OF THE CAMPAIGN)​​​​​​​
life-like waxwork statues of regular people
These statues would be placed sporadically in shopping centres wearing badges to create intrigue and make people think.
PRINT (SECOND STAGE OF THE CAMPAIGN)​​​​​​​

SPECIFIC LOCATION PRINT
(THIRD STAGE OF THE CAMPAIGN)​​​​​​​
BUS PRINT & AMBIENT AD
REGIONAL TARGETING
The focus is on making it personal – so people know its happening right on their doorstep

SOCIAL MEDIA & PRINT
Targeted Facebook Post (male and female 55+) – over 65% of my target audience use Facebook
targeted to people in those locations.