Amnesty - Tap to give voice to the voiceless

Digital banking has caused a huge decline in street fundraising for Amnesty International. As contactless payments grow in popularity, more people are choosing not to carry money, which means there’s no spare change to pop in the bucket. I wanted to help Amnesty use contactless payment technology to their advantage. With one look at the contactless logo, I saw the idea that could make it happen.

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Freelance Creative Copywriter