Amschela- February 2023 London Fashion Week Shoot

Earlier this year I had the pleasure to be a part of the Amschela X Boomsatsuma SS23 London Fashion Week shoot. The day was fast-paced and exciting, with a lot of moving parts to assist with. Working with the model was a collaborative effort, with a focus on capturing the right poses and expressions to showcase the clothing and limited edition handbags. We had to ensure that the clothes were styled to suit both the model, the locations furnishings and the collection's handbags, from selecting the right accessories to make sure every piece of clothing fit properly. Props were also used to enhance the visual story, and we worked to ensure that they were placed to complement the outfits bringing the brand's story to life. Working closely alongside the videographers and sharing our visions meant by the end of the shoot, we produced a stunning collection of images that showcased Amschela's unique style and creativity. It was a rewarding experience to be part of the team that brought the brand's vision to life during London Fashion Week in February 2023. After the shoot came to a successful close I collaborated with the social media director to create a campaign using the images and behind-the-scenes video's from the shoot. We worked closely together to curate a selection of images that would showcase Amschela's unique style and creativity. We then planned out a social media strategy to release the images over the course of the week, using engaging captions and hashtags to generate buzz and drive traffic to the brand's website. Through this collaboration, we were able to successfully launch the campaign and increase Amschela's social media following and brand awareness.