A confident and motivated person with two years of social media marketing experience and a track record of getting deeply invested in the success of the luxury, fashion and beauty brands that I work with. I love working in this fast-moving sector and have developed my professional knowledge and skills so I can successfully build up these brands' social media presence and customer base.
Link to my creative portfolio: https://www.canva.com/design/DAFf-K3I4dQ/d5Ie1VOcqJ2rUbDJZGhkqg/view?utm_content=DAFf-K3I4dQ&utm_campaign=designshare&utm_medium=link&utm_source=publishsharelink
Projects
- Gaff- Spring Fashion ShootGaff, located in the city of Bath, curates a stunning selection of designer labels, showcasing unique and exquisite pieces from a range of brands including Guide London, Mish Mash, Pearly King, Desigual, Fornarina, and Bellfield. As a passionate fashion enthusiast and creative, I was excited to collaborate with Gaff on a photoshoot highlighting one of their best-selling Pleat Scala Shoulder Bag from Desigual. My first step was to familiarize myself with the bag, analyzing its unique features and
- Amschela- February 2023 London Fashion Week ShootEarlier this year I had the pleasure to be a part of the Amschela X Boomsatsuma SS23 London Fashion Week shoot. The day was fast-paced and exciting, with a lot of moving parts to assist with. Working with the model was a collaborative effort, with a focus on capturing the right poses and expressions to showcase the clothing and limited edition handbags. We had to ensure that the clothes were styled to suit both the model, the locations furnishings and the collection's handbags, from selecting
Projects credited in
- Duolab By L'occitane For InstagramI was invited to a special advanced demonstration of L'occitane's new custom skincare system and was lucky enough to be given one. Here are some photos that I took for Instagram I wanted to shoot the DuoLab in this way to show how, even though this is a product primarily aimed at women, it can fit into any man's life and set up seamlessly
Work history
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Senior Social Media & Marketing ExecutiveAmschela
Bristol, United KingdomFull Time
Senior Social Media Executive
• Trained to take charge of this e-commerce brand's social media (during the director's sabbatical) across multiple platforms, including the company's style blog. Developed a presence on TikTok, enhanced our Pinterest account and increased our Instagram following by 400%.
• Stayed on with the brand and worked with the team on campaign and content planning. Created original video content (IGTV, reels, Tik Tok) curated to each channel's audience. Trained junior team members to publish and schedule on specific platforms.
• Directed the brand ambassador programme connecting and directing current BA's on content and researching potential BA's who would be an asset to the brand.
• Designed and copywrote trend-based email marketing campaigns using Canva software that increased the open rate from 5% to 26%.
• Analysed the brand's Instagram profile, identified low-performing content and created new material. This improved engagement by 45% and reached 88.5% more accounts.
• Worked on planning the brand's London Fashion Week photoshoot, liaising with marketing executives, videographers and photographers to execute the campaign.
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Freelance Bloggersibella shares
Bath, United KingdomFreelance
• Capitalising on strong fine art and copywriting skills I designed and curated a WordPress self-hosted site where the goal is to create interesting brand stories filled with original lifestyle content created to engage my target audience, a consumer who values quality, sustainability and luxury.
• Regularly produce time-sensitive content for new products and live events.
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Skills
- Market Strategy
- Marketing Campaigns
- Social Media Management
- Social Media Marketing
- Digital Marketing
- Public Communications
- Copywriting
Education
B
B
A LevelsBeechen Cliff School
- Bath, United Kingdom